ARLINGTON – Kevin Jones already planned to buy seats in the new Cowboys stadium before he stepped into the team's sales center.

But studying the scale model of the stadium, taking a virtual tour of the clubs and seeing where he'd park just sealed the deal.

"This just solidified it for me," he said. "I know I want to be in that stadium."

Mr. Jones was in the first wave of Cowboys fans to be offered club-level seats in the new stadium.

The $340-per-game seats, which require the purchase of a seat option costing between $16,000 and $150,000, are the only ones currently for sale.

Of the 2,500 meetings with season ticket holders who have equivalent seats in Texas Stadium, about 70 percent have resulted in a sale, said Greg McElroy, the Cowboys' senior vice president of sales and marketing.

"We always thought these would sell very well, but I don't think that – initially off the bat – we anticipated the response would be this positive," Mr. McElroy said.

Last week, the Cowboys announced that just under half of the 14,000 club-level seats had sold with a few days left to go in the first sales phase.

Starting Monday, the seats will be offered to season ticket holders who sit in other parts of Texas Stadium. They'll have until March 7 to decide whether to upgrade.

The Cowboys plan to unveil pricing for seats in the upper deck of the $1.1 billion stadium this month.

Fans who aren't current season ticket holders may get on a waiting list for any remaining seats by signing up with the Cowboys and paying a $100 nonrefundable deposit for each seat. The list, which was opened in December, has grown to more than 10,000.

The Cowboys have said they intend to sell every seat at the new stadium through season tickets, but team officials haven't decided whether every seat will ultimately come with a seat option.

"People are still excited about the Cowboys," Mr. McElroy said. "We have a young team and a great young quarterback. People think the future of the Dallas Cowboys is very bright."

Before prospective seat-option buyers visit the preview center, they receive an information packet outlining all the amenities and pricing. A Cowboys sales representative also goes over everything by phone so there are no surprises.

During Mr. Jones' visit, Chad Estis, the Cowboys' vice president of sales and marketing for the new stadium, guided him through some of the key features, such as the retractable roof, private clubs and open-air plazas that will allow a breeze to blow through each end of the building.

"It's pretty amazing," Mr. Jones said, looking at a model of the $35 million scoreboard that will hang over the middle of the field, spanning the 60 yards between the two 20-yard lines.

At more than $1.1 billion, the Arlington stadium will cost nearly twice as much as its peers.

"We're in a market that can support it," Mr. Estis said. "We're building a structure that might not be able to be duplicated."

Mr. Jones, who runs a commercial flooring business in Grand Prairie, regularly uses his seats at Texas Stadium to entertain clients from around the country and plans to do the same in the new stadium.

"I have a lot of clients who like to go to games, especially Cowboys games," he said.

After reviewing his options on seats and possible financing, Mr. Jones agreed to buy four seat licenses at $16,000 each. He whipped out his American Express Gold card and authorized the Cowboys to charge his first of three payments of $21,333.