Reporter Brandon Formby pinch-hit for Jeff Mosier today at an event at Cowboys Stadium. Here's his report about prospects for Super Bowls and Super Bowl championships:

Cowboys Stadium played host today to a North Texas Chambers of Commerce luncheon that kicks of Texas Chambers of Commerce Week. North Texas Super Bowl XLV Host Committee president and CEO Bill Lively touted the stadium as he spoke about plans for the big game in 2011. Lively said the stadium is the catalyst for North Texas snagging a Super Bowl and hopes that the stadium can become part of a regular rotation for the game.

"When we come back from Miami, from Super Bowl XLIV in February of next year, the clock is going to be ticking ever so loudly," he told the crowd.

He also said the structure is a "galvanizing agent" for the region and the upcoming North Texas Super Bowl will be the result of the kind of regional collaboration not seen since Dallas/Fort Worth International Airport opened in 1974. And he noted that the Cowboys could potentially become the first team in NFL history to make it to the Super Bowl the same year its stadium hosts the game.

Grapevine Chamber of Commerce President RaDonna Hessel may have helped things out on that end - during her invocation remarks, she asked that the 'Boys win at least one more Super Bowl during her lifetime.

Former Cowboys player Drew Pearson followed Lively and spoke of his time in the 1970s playing for America's Team. And just to prove how different things were back then, he talked about how he received his full signing bonus in cash – all $150 of it.