ARLINGTON – Bill Lively doesn't just want to wow the world when Cowboys Stadium hosts the 2011 Super Bowl. He wants to impress National Football League officials with the kind of Southern hospitality and seamless collaboration that will keep North Texas on the short list for future Super Bowls.

"Our goal is to impress them as much as possible the first time out," said Lively, president and CEO of the 2011 game's host committee.

Lively spoke Monday at a luncheon of the North Texas Chambers of Commerce held at the stadium. He said league officials have indicated that their favorite hosting sites are in Florida, Southern California, New Orleans and Phoenix. But he also said the league is already singing the praises of the just-opened Arlington stadium.

"They love this place," he said.

The 2011 game, the league's 45th, will be the first Super Bowl held in North Texas. Houston has hosted twice. Miami and New Orleans have each hosted nine times and will have hosted their 10th Super Bowls by 2013.

Lively, Southern Methodist University's former band director, is well known for his ability to raise money and bring ambitious visions to life. He served as director of the Cowboys band and as game day executive entertainment producer for more than 20 years. And he raised hundreds of millions of dollars for Dallas' AT&T Performing Arts Center, which opened to national fanfare last week.

On the fundraising front, North Texas' first foray into Super Bowl hosting has already set records. The host committee has secured nine $1 million sponsorships and $2 million in underwriting for charitable and educational programs. Detroit, which hosted in 2006, held the previous record with two $1 million founding sponsorships.

"We don't do nothing small in North Texas," said former Dallas Cowboys player Drew Pearson, who spoke to chamber executives after Lively.

As for the spectacle of Super Bowl 2011, Lively promised a series of events and celebrations like none ever seen in the Dallas-Fort Worth area.

"We are in for a fireworks show," he said.

Lively credited the new $1.15 billion stadium with helping the region snag the big game.

He said that while most Super Bowls include 18 to 20 business leaders, the one in North Texas has already involved more than 250 local business people. He touted the expected $700 million economic injection that will come with hosting.

And while most Super Bowls are surrounded by seven to 10 days of events, Lively said there will be buildup in North Texas for a full year.

"When we come back from Miami, from Super Bowl XLIV in February of next year, the clock is going to be ticking ever so loudly," he told the crowd.