[an error occurred while processing this directive] [an error occurred while processing this directive]
  • Home
  • :
  • :
  • Member Center
  • :
  • Make This Your Home Page
  • :
  • Special Offers


Cars.com
cars.com  Find a Car
 Find a Dealer
 Sell Your Car
Other Services
 MoveCenter
 Datingcenter

N. Texas officials preparing 2011 Super Bowl playbook

12:00 AM CST on Tuesday, February 9, 2010

By JEFF MOSIER / The Dallas Morning News
jmosier@dallasnews.com / The Dallas Morning News
Avi Selk contributed to this report.

FORT LAUDERDALE, Fla. – Although chants of "Who Dat" have barely faded, officials planning next year's Super Bowl in Arlington have begun analyzing the good and the bad from their trip to Florida.

The North Texas host committee, city officials and the NFL are figuring out how to apply what they learned to next year's game.

For the mayors of Dallas, Arlington and Fort Worth, that process started in the sky Monday on their way back home.

"Everyone else is done," Arlington Mayor Robert Cluck said. "It's up to us."

The mayors shared observations about traffic, weather, litter and occasionally football. Irving Mayor Herbert Gears was in South Florida for the Super Bowl but traveled separately.

The free-flowing, midflight discussions were useful, Cluck said, but there's also a need for a formal meeting.

Tara Green, vice president and chief operating officer for the Super Bowl XLV host committee, said roundtable discussions of the South Florida experience will start this week. A host committee meeting is scheduled for late February, too.

But she said it's too early to understand how this year's Super Bowl will affect preparations for Arlington's.

The mayors were mostly complimentary about Super Bowl XLIV in South Florida and its host region, but they weren't the least bit intimidated by the prospect of following it up.

After stepping off a private plane supplied by a host committee member at Addison Airport, Dallas Mayor Tom Leppert summarized the differences between the two regions.

What does North Texas have? Lots of venues, a massive network of highways and "a stadium that's off the charts," he said.

In the mayors' rosy calculations, even being landlocked could be an advantage. The big blue eastern border to Miami and Fort Lauderdale compressed traffic into a narrow corridor and led to traffic delays, though the trip to Sun Life Stadium was smooth and fast Sunday.

The mayors emphasized that what would make the North Texas Super Bowl a hit would be "its people." City and host committee officials have emphasized hospitality as one of their greatest offerings.

But that doesn't reduce the need for planning. Cluck said one of the lessons he learned in the last week was the need to see all the twists and turns in the path ahead.

"If we have a plan A, then we need to have a plan B and plan C," he said.

Mike Witte, a vice president for Game Day Management Group, which handles most Super Bowl transportation for the NFL, said it will take several months to sort out all the data from Florida. The group will survey employees and crunch data on passengers and vehicles.

Game Day also planned a reception Monday night for dozens of managers to serve as a thank you and a way to exchange information.

"It's like the Macy's Thanksgiving Day Parade," Witte said. "The minute it's done, we've started again."

He said he's thinking about how to use new media, including social networking sites such as Facebook and YouTube, to reach people about transportation options in North Texas next year.

However, Witte will be distracted for that effort for a while. He leaves for Canada this week to work on transportation at the Winter Olympics in Vancouver.

The review process will be equally hurried for the South Florida host committee, which is preparing to bid on its 11th game.

David Silverstein, the committee's spokesman, said most organizers there were taking the day off Monday to recover from the Super Bowl stress, but they'll return today to start over again.

He said they'll analyze details of this year's game and figure out how they affect their bid for the 2014 game, which is due in April. He said he couldn't speculate on specifics because the staff hasn't discussed them.

The lessons-learned process is particularly critical to South Florida because it faces stiff competition for future Super Bowls. Silverstein said the NFL stadium building boom means there are many regions that have a legitimate shot at hosting.

"You have to keep it fresh," he said. "You can't say, 'We just had it, and we can do the same thing.' "

Staff writer Avi Selk contributed to this report.