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ROWLETT: City puts out welcome mat

Amenities, diversity attracted black professional family to lake community of ROWLETT

09:12 PM CDT on Saturday, June 25, 2005

By JENNIFER LaFLEUR / The Dallas Morning News

When a cow backed up traffic on one of Rowlett's major thoroughfares, Roy Johnson, who grew up in South Dallas, thought he had moved to Mayberry.

He thinks that often since moving from Garland to Rowlett.

He talks about a neighbor who brought him a welcome gift and the Fire Department chaplain who called him to tell him his Pomeranian, Foxy, had been struck and killed by a car.

But "Mayberry" is growing.

Rowlett, a town of more than 44,000 about 20 miles east of Dallas on the shores of Lake Ray Hubbard, nearly doubled its population during the 1990s.

And many of those residents, like the Johnsons, are affluent black families. Mr. Johnson, 44, is a branch manager for Wells Fargo Mortgage. Marsha Johnson, 42, is a loan officer at Bank of America, although she is on medical leave.

A New Face of Affluence

The Dallas Morning News spent several months examining the dynamics of affluent black households in the Dallas-Fort Worth metropolitan region. The News analyzed U.S. census data from 1990 to 2000, comparing the growth in upper-income black households locally and nationally. Reporters interviewed families, demographers, economists and educators, as well as civic, business and religious leaders about the status of black residents in the region.

Black Professionals: A new face of affluence

The median income for black households in Rowlett exceeds the citywide median income. And the number of black households in the highest income bracket increased fivefold from 1990 to 2000, according to U.S. Census Bureau figures.

Three years ago, the Johnsons began looking for a new home. They needed more space, especially a bigger kitchen, where Mr. Johnson could prepare gourmet meals.

The couple has two children, Danielle, 17, and Jaisen, 11.

During their house hunt, Ms. Johnson said, she looked at more than 30 homes in Rowlett and other area suburbs. The last one she looked at had a fireplace in the master bedroom.

"I told Roy that I found the house," she said.

Rowlett has most of the amenities a family needs, the Johnsons said. And their neighborhood is racially diverse, which is important to them.

The city is about 9 percent African-American, 9 percent Hispanic, 4 percent Asian and 77 percent white.

Ms. Johnson grew up in a diverse culture during her father's U.S. Air Force career. And she wants her children to have the same experience.

But she doesn't want them to move from school to school like she did. She wants stability.

But life in Rowlett has had its ups and downs. In January, Mrs. Johnson was diagnosed with breast cancer.

Throughout her treatment, neighbors, friends and family have stepped up to help – much as they would in Mayberry.

E-mail jlafleur@dallasnews.com

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