Sky high gas prices are prompting one car manufacturer to come up with a creative way to boost sales.

Chrysler Corporation just announced it's limiting what customers pay at the pump for the next three years with the purchase of certain new models.

Gas prices keeping going up right before our very eyes. Now with each cent the cost climbs at the pump, the better the value of certain new Chrysler cars.

Just announced, Chrysler is now subsidizing the price of gas.

"It's something that's unprecedented in the car business," said Craig Stickler, general manager of Maxwell Taylor Chrysler.

From now until June 2, new Chrysler customers will get a special credit card that allows them to only pay $2.99 per gallon for regular gas or diesel fuel. Chrysler will pay the price difference for 3 years and so far, initial response has been overwhelming.

"It was released night before last and we received probably between, in the neighborhood of 20 to 25 calls yesterday and the phones have been ringing off the hook," said Stickler.

It's the newest incentive to be rolled out by American automakers. Following the slump in car sales after September 11th, customers were lured in by offers of zero down, zero interest. Then there was a wave of employee discount offers. In 2003, an Austin dealership offered "Buy one new car, get a used car free" while the Saturn dealership offered a free desktop Dell with a new car.

Now it's savings on fuel that is peaking interest among consumers.

"I definitely would look into that. I tell you because you feel it at the pump now. You really do," said Darwin Tanksley, consumer.

Stickler predicts, "I look for this to probably be one of the, if not the biggest campaigns of the year."

He says Chrysler's bold move to off set the cost of gas is the start of a new incentive trend that other automakers will likely follow. It's what customers would like to see.

"If Ford did it, I'd definitely go so let's tip to Ford," said Brian Amazeen, consumer.

There is no word of other automakers offering gas savings, but Chrysler's already hinting it might extend the offer past the June 2 deadline.