Teen dating violence is a widespread problem that impacts 75 percent of Texas teens. The startling statistic revealed Thursday is just one reason why the new "Love" campaign is being launched statewide.

Heading the effort is an Austin mother whose 18-year old daughter died as a result of teen dating violence.

Photos capture the brief life of Jennifer Crecente. The Bowie High School student was murdered February 15, 2006 by her former boyfriend who is serving a 35-year prison sentence. Jennifer was only 18-years-old.

Now her mother, Elizabeth, is teaming up with the Texas Council on Family Violence and Attorney General Greg Abbott to put a stop to teen dating violence. "There's physical abuse. There's emotional abuse. There's controlling behavior that can lead to much more serious consequences," Abbott said.

The serious consequences can be death, as in Jennifer's case. Her mother's message to teens is not to accept abusive behavior. "I want to get across it is not the norm. It is not what you have to put up with," said Elizabeth Crecente.

Teens are listening.

"When I first heard about Jennifer, it kind of scared me. Just hearing about a Bowie student, getting physically abused probably scared a lot of us," said Jill Salamanca student.

"It will help a lot because it will teach people how to respect each other in a relationship," said Heath Hohmann, student.

Latest figures show 75 percent of Texas teens have reported experiencing dating abuse or know someone who has. Now the "Love" campaign is being launched in high schools and on popular social networking sites like Facebook and MySpace. The goal of the awareness campaign is to reach teens even before they start dating.

"We don't want to intervene. We want to prevent," said Crecente. It's not easy for her to return to her daughter's high school, but she's hopeful that by meeting with students Jennifer's story will help put an end to teen dating violence.