PASADENA, Texas -- Royce Measures is pretty happy with his new truck, but he sure wishes he had his old one back though.

"(It was a) Tahoe, which was top of the line. That one had all the bells and whistles,” he said.

Problem is, Measures doesn't have much luck behind the wheel. He’s been involved in six wrecks in just a few years.  

None has been his fault, but he has paid a heavy price. That’s because in each case the drivers who hit him did not have insurance.

It cost him lots of money and too much of his time.

"I got other things to do than to run down somebody that was irresponsible,” said Measures.

So, Measures chased down Pasadena Mayor Johnny Isbell, who picked up the issue all the way.    

"We are removing somebody that is unsafe from the highway,” said Isbell. “What could be more important than that."

Now when you are pulled over in Pasadena, the question about having proof of liability insurance has a little more punch.

If the answer is no insurance, then you get to make a phone call to be picked up. That’s because the car will be towed to the city impound lot.

Isbell said 409 cars have towed since the city started its aggressive towing program in January. That's an average of three to four a day.

And the only way to get the vehicle back?

You have to provide valid proof of insurance and pay the city towing and storage fees.

The efforts is not supposed to be isolated to just Pasadena. State law says uninsured vehicles should be towed, but very few communities do it.

Because it takes time effort and money. It’s an investment Isbell argues pays for itself-

"If you have several people that hit you that have no insurance. And your insurance has to pay. What is going to happen to your insurance next year?” said Isbell.